Google has decided to discontinue the “Add Me To Search” people cards feature, citing limited usefulness for users since its launch. The part will be discontinued on April 7. Initially introduced to enable users to showcase personal information on Google Search, the decision to end the feature stems from Google’s recognition that it could have offered users the anticipated level of assistance.
On April 7, Google revealed its plan to terminate the “people cards” feature within Google Search. The decision reflects Google’s acknowledgment that the feature could have offered users the anticipated level of assistance.
Introduced in 2020, people cards aimed to simplify the process for individuals to showcase personal information on Google Search, including websites and social profiles. Initially rolled out in India, Kenya, Nigeria, and South Africa, the feature was accessible to users in other countries through VPNs.
In an email addressed to individuals who crafted people cards, Google said, “While people cards operated as intended, over the years following its inception, we’ve realized this feature didn’t provide the level of assistance we initially anticipated.” Google allows users to download or save content from their people cards until May 7, after which the information will be removed.
The Genesis of People Cards: A Virtual Business Card Solution
People cards emerged as a virtual business card solution catering to professionals, performers, influencers, entrepreneurs, job seekers, and freelancers who aim to establish a prominent online presence.
The feature was a convenient tool designed to address challenges faced by individuals with common names or those struggling to gain visibility in search results. Each card included fields for the user’s name, location, and occupation, a concise “About” section, and optional links to social profiles and other pertinent information.
Assessing the Impact and Future Implications
The discontinuation of people cards marks a specific change within Google Search and won’t directly affect other Google products or services. Nevertheless, users who relied on this feature to bolster their online presence and enhance visibility in search results may find the decision disappointing.
Google’s choice to retire people cards prompts reflection on the future of similar features tailored to aid individuals in showcasing their personal and professional achievements online. In an evolving digital landscape, companies like Google continuously assess the efficacy of new features to ensure they deliver substantial value to users.
Google can redirect resources toward more beneficial tools by phasing out features that fail to meet expectations.
As the April 7 deadline for discontinuation approaches, Google will remind users of the change. For those grappling with complexities or uncertainties, exploring our monthly SEO packages can provide expert assistance in navigating these transitions.
