Infographic Link-Building: A Blueprint for Success

4 min read

Are you facing challenges in establishing robust, authoritative backlinks for your website?

Rest assured; you’re not alone in this endeavour.

Given the significant impact that backlinks have on the overall SEO performance of your website, how can you align your business with a highly regarded source already recognized by Google? By doing so, you can achieve higher rankings in the Search Engine Results Pages (SERPs).

Fortunately, the solution is straightforward: Begin crafting infographics.


Why invest your efforts in infographics?


I understand your skepticism: “Numerous content types are available for building backlinks. What sets infographics apart?”

Well, let’s delve into it together.

Consider this: Posts enriched with images, particularly infographics, garner a staggering 650% higher engagement than text-only posts. This increased engagement directly impacts dwell time, which, in turn, influences search engine rankings.

Moreover, infographics are known to be liked and shared on social media three times more than any other content type. This social media traction contributes significantly to search engine algorithms.

It should come as no surprise that websites that incorporate infographics witness a remarkable 12% growth in traffic. As more visitors explore your website, the greater the opportunity for them to appreciate your infographic and link back to it, fostering even more engagement.


The step-by-step process to use infographics for link-building


Are you ready to embrace infographics as a crucial part of your infographic link building strategy? If so, let’s dive into a concise five-step process that will guide you in creating, promoting, and building links from your captivating content:


  1. Conduct Thorough Research

What will serve as the foundation for your infographic?

While the answer may seem apparent, it’s essential to verify that the content you plan to create is both in demand and likely to be embraced by publishers.

Your created infographic should not only be relevant to your business, which is evident, but it should also align with the type of content favoured by popular and authoritative blogs within your industry. Ensuring this alignment is crucial for successful outreach and link-building endeavours.


  1. Craft Your Infographic

Now that you have the fundamentals, it’s time to dive into the exciting phase: creating your infographic!

Consider starting by sketching a rough layout on paper to visualize how each element will fit together. Alternatively, you can utilize user-friendly tools like Canva, which offer pre-designed infographic templates to streamline the process effortlessly.

Begin by visiting Canva and selecting an infographic template that suits your vision. Once you’ve made your choice, it’s simply a matter of adding your content!

However, a word of caution:

  • Avoid falling into the trap of always creating a standard infographic.
  • Explore the realm of innovative infographic formats that can captivate your audience’s attention.
  • Consider options such as interactive maps, scrolling visuals, or even 3D mock-ups to add a touch of uniqueness and engagement to your creation.


  1. Publish on Your Website with Relevant Text


To attract backlinks to your infographic, hosting the image on your website is essential. The most effective approach is incorporating the infographic and pertinent text into a blog post. Isn’t that more effort?

The effort is well worth it.

Uploading your infographic to your website provides publishers with a specific destination to link to. With a designated page, acquiring backlinks becomes virtually possible.

However, if you optimize the page where you upload the infographic for on-page SEO, it can rank on Google for relevant keywords. This presents an organic promotional opportunity, making it more likely to be discovered by publishers actively seeking link-worthy content.

Ensure you include the focal keyword in the following elements to increase the likelihood of ranking:

  • URL structure
  • Meta title and description
  • Page title
  • Heading tags
  • Image alt text

By implementing these optimizations, you enhance the visibility and discoverability of your infographic, increasing the chances of attracting valuable backlinks from interested publishers.


  1. Promote Your Infographic through Owned Channels

Now that you have a dedicated space for your infographic, it’s time to focus on organic promotion. Search engines consider multiple factors when determining page rankings. Remember, we aim to secure a top position and be visible to publishers seeking supporting materials. This requires proactive efforts to increase visibility.

Begin by sharing the URL of your landing page through various channels:

  • Social Media: Share your infographic across relevant social media platforms to expand its reach and attract more viewers.
  • Online Communities: Engage with online communities and forums related to your industry, sharing your infographic as a valuable resource. This helps generate more views and potential backlinks.

By promoting your infographic through these channels, you not only increase the number of people who see it but also enhance its credibility. Social shares, bounce rates, and direct traffic are well-known ranking factors for Google. When publishers consider linking to a webpage, they are likelier to choose a URL that has garnered thousands of social shares than one with zero shares.

Therefore, leveraging owned channels to promote your infographic increases its exposure and establishes its popularity and credibility, making it more appealing to potential publishers seeking to provide backlinks.


  • Conduct Outreach to Industry Blogs

I strongly believe in the principle of “if you don’t ask, you don’t get,” which also applies to link-building.

Although optimizing your page for search engine rankings can attract organic links, engaging in manual outreach is often necessary to secure the specific links you desire in your backlink profile.




Infographic link building offer a robust foundation for your link-building endeavours. By selecting in-demand topics, establishing a dedicated page on your website, and actively reaching out to other publishers for backlinks, you can maximize the impact of your infographic.

If you find the process challenging, consider exploring our monthly SEO packages. Our team of experts can handle the intricate aspects of link-building and provide comprehensive assistance to achieve your goals.



Shilpi Mathur
[email protected]