Over the past fifteen years, link building has undergone a significant transformation, shifting from exchanges to earnings.

Infographic Link building is akin to an art form, and our approach to this art continuously adapts to keep pace with the rapidly changing digital landscape.

In building website authority, the quality and relevance of your links hold immense importance. Therefore, Google rewards websites that cultivate high-quality links pointing back to their pages. Consequently, Google has progressively refined its methods to identify and penalize unfavourable link-building practices.

To visually trace this transformative journey, we have crafted an infographic that navigates through the evolution of link building, starting from its early days and extending into the future. This infographic serves as a valuable tool for understanding and mapping the changes that have taken place in the world of link-building.

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