Getting started with off-page SEO for ecommerce website can be daunting due to the search engine algorithms and the many ranking factors involved. However, by learning from experienced SEO marketers and combining long-term strategies and quick fixes, you can significantly improve your off-page SEO efforts.
Measuring the exact impact of each SEO technique can be quite a challenge, but tapping into the expertise of industry professionals can offer valuable insights into which strategies deliver the best results. According to research by Databox, the following five off-page strategies are deemed highly effective, ranked in order of importance:
- Backlinks
- Guest Blogging
- Social Media Engagement
- Influencer Marketing
- Video, Podcasts, and Webinars
While these long-term strategies are vital for enhancing off-page SEO, they often require a significant investment of time and resources. Many businesses, like Shopify merchants, find that it can take over a year to focus exclusively on SEO improvements—often with a budget that isn’t limitless.
To tackle this challenge, it’s essential to integrate some quick fixes that can provide an immediate boost to your client’s off-page SEO. By pairing these quick wins with the long-term strategies outlined above, you can strike a balance between achieving short-term results and fostering sustainable growth.
This guide will first explore the long-term strategies, allowing you to gain a solid understanding before implementing them effectively. Next, we’ll shift our focus to the quick fixes, presenting actionable tactics that you can start using right away. Finally, we’ll discuss how to tailor these strategies to meet the unique needs of your client’s online store.
Let’s dive in and supercharge your off-page SEO efforts for lasting success!
Long-term Strategy Focus: Backlinks
Building backlinks is the most common, widely recognized, and highly effective off-page SEO strategy. As such, it warrants our dedicated attention and exploration.
Long-term Strategy Focus: Guest Blogging
Guest blogging is a relatively straightforward yet highly effective long-term off-page SEO strategy. As we’ve already recognized the significance of acquiring backlinks from external websites, guest blogging takes it a step further by allowing you to contribute content to someone else’s blog, accompanied by links back to your client’s site.
While the concept is simple, the process involves allocating time to identify suitable blogs for guest posting and creating valuable content tailored to those platforms. This strategy requires thoughtful planning and execution to maximize its benefits.
Long-term Strategy Focus: Social Content and Influencers
If your client is already active in generating social content or leveraging influencer marketing, it presents an excellent opportunity to harness their existing efforts to enhance SEO.
To begin, promoting and sharing extensively on your client’s social media platforms is crucial. If your client has received mentions in forums, Q&A pages, press coverage, or has been published on other websites, ensure that this content is widely shared to maximize the potential clicks and engagement.
By amplifying the reach and visibility of these mentions, you can drive more traffic to your client’s website and boost their overall SEO performance. Leveraging social media and influencer partnerships can yield substantial long-term benefits.
Transforming Your Client’s Off-Page SEO
Now armed with three industry-verified long-term strategies and three quick fixes, you can significantly enhance your client’s off-page SEO.
To begin, select one long-term strategy and two short-term strategies, considering the nature of your client’s store. For instance, if they operate a fashion or cookery store, a suitable combination could be:
Long-term strategy: Social content and influencer marketing. Short-term strategy: Contributing to forums and Q&A sites with links. Short-term plan: Obtaining links for image attribution
On the other hand, if your client specializes in tech products or niche apparel, the following combination may be more suitable:
Long-term strategy: Guest blogging Short-term strategy: Contributing on forums and Q&A sites with links Short-term strategy: Engaging in link exchanges
Remember that off-page SEO for eCommerce website thrives on building relationships regardless of the chosen strategies. Take your time and value each new partner or connection you establish. If you are still trying to figure it out or are overwhelmed, consider exploring our monthly SEO packages and entrust the task to our team of experts.
