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Audiences and precise targeting are the lifeblood of successful PPC campaigns. With Google Analytics 4 (GA4), you can segment users like never before, creating dynamic audiences that power high-performing Google Ads campaigns. Here’s how to set up, optimize, and get creative with your audience-building strategies. Step...
Managing a Google Business Profile (GBP) just got easier—and smarter. Google’s latest AI-powered feature now allows restaurants to upload multi-page PDF menus, simplifying the process and enhancing SEO potential. Here’s why this matters and how you can make the most of it. The Evolution of Google’s...
Leading effective PPC client meetings requires more than just presenting metrics. It's about aligning actions with KPIs, clarifying your message, and tying strategies to broader marketing goals. Over the last decade, I’ve attended approximately 1,175 PPC client meetings (yes, I did the math). While hands-on experience...
Page titles and meta descriptions might not steal the spotlight in SEO, but they’re a hidden goldmine for boosting clicks and engagement—especially in today’s cluttered SERPs. Here’s why they matter and how the ATOM (Analyze, Theorize, Optimize, Measure) framework can help you dominate the competition. The...
Robots.txt just hit the big 3-0, and like many of us at this milestone, it's pondering its purpose in a world driven by AI and advanced search algorithms. Spoiler: Robots.txt is still a crucial piece of the SEO puzzle. Let’s dive into why this humble...
SEO reports are an essential communication tool for professionals. They bridge the gap between technical efforts and stakeholder understanding, offering a snapshot of progress and value. Done right, reports can reinforce trust, drive decision-making, and showcase the impact of your work. Done poorly, they can...
Google has pulled out a significant update to its Business Profile rules, targeting businesses that sell age-restricted products like alcohol, cannabis, and weapons. The update introduces stricter requirements, mandating a physical storefront for such businesses to maintain their Google Business Profiles. The Key Update Businesses associated with age-restricted products...
Google’s long-awaited Recommendations feature in Search Console is now fully rolled out to all profiles. Originally launched as an experimental tool in August, this feature aims to provide actionable insights for optimizing your website’s presence on Google Search. What’s New? Google officially announced the full rollout this morning, stating: “We’re...
Think about how you use search engines. When you’re looking for specific advice, solutions, or inspiration, you don’t just type a single word like vacation or dessert. You get specific, don’t you? Maybe you type: “Warm places to visit in December” when planning a getaway. “How to make strawberry shortcake” on a...
SEO projections are becoming a common request from businesses, and it’s easy to see why. SEO demands significant resources, and decision-makers want clarity on the returns they can expect. But let’s face it—predicting organic growth is anything but straightforward. With countless variables at play, such as: ...
