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The publishing industry is undergoing seismic changes as AI and platforms like Google Discover redefine how audiences access content. A new report from the Reuters Institute highlights these shifts and offers insights into how publishers are adapting. Here are the key takeaways from the study. AI...
A recent survey conducted by NewzDash sheds light on pivotal trends shaping the future of news SEO. With insights from 100 news publishers and SEO professionals, the report highlights critical challenges, emerging strategies, and the tools publishers need to stay competitive in an ever-evolving landscape. Key...
In the ever changing landscape of digital marketing, SEO professionals are finally waking up to an uncomfortable truth: Traffic is bound to decline in an AI-driven world. If you're still banking solely on Google to drive your business, you'resetting yourself up for failure. But don’t...
If you're still struggling with LCP issues, you're not alone. But don’t worry—Google Chrome’s very own Barry Pollard just shared 5 game-changing optimization tips to fix your Largest Contentful Paint (LCP) score. Trust us, as an SEO, you can’t afford to miss this. What’s LCP and...
Expanding into new international markets is really an exciting yet challenging journey for businesses worldwide. With substantial resources dedicated to PPC campaigns, social media, and SEO, it’s crucial to ensure you’re analyzing these efforts effectively. Enter Google Analytics 4 (GA4)—a powerful tool to refine your...
Rendering plays a critical role in how websites perform and rank in search engines. In a recent episode of Google’s Search Central Lightning Talks, Martin Splitt, Developer Advocate at Google, dives deep into rendering strategies, their impact on SEO, and actionable tips for web developers. From the...
Microsoft is under fire after redesigning Bing’s search interface to mimic Google’s homepage. The move has sparked criticism from Google Chrome’s security chief, Parisa Tabriz, who called the tactic a “new low.” A Deceptive Design Microsoft’s latest strategy appears aimed at users searching for “Google” on Bing,...
A new study reveals that Google’s AI Overviews are significantly impacting search results for publishers, appearing in 18% of publisher-related queries. This development signals a potential shift in how publishers approach SEO and search visibility. A Shift in SEO Dynamics Google’s AI Overviews are transforming how publishers...
Enterprise SEO is no longer just about optimizing for search engines—it’s about redefining marketing strategies in a world where AI reshapes how users discover and consume information. Integrating SEO teams with marketing, creative, and branding efforts is now crucial to thriving across diverse channels and...
In an episode of Google’s Search Off the Record podcast, the topic of SEO expertise sparked an eye-opening discussion. The conversation highlighted a significant disconnect between how SEOs perceive Google’s ranking algorithms and how Googlers understand and explain them. This gap is so pronounced that Google’s Gary...
