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Google has updated its crawler and fetcher documentation to include a new section on HTTP caching, clarifying how its crawlers handle cache control headers. Alongside this, Gary Illyes from Google published a blog post titled HTTP Caching, urging site owners to enable caching for their web...
Google has announced the rollout of its December 2024 spam update, which is expected to take a week to complete. This update comes amid ongoing discussions in the SEO community about the effectiveness of Google’s aggressive spam-fighting measures this year. A Year of Aggressive Spam-Fighting Measures The...
Google has unveiled a proposal aimed at addressing the Department of Justice’s (DOJ) antitrust lawsuit following a significant court ruling against the tech giant. While the DOJ is pressing for drastic structural changes, including selling its Chrome browser and possibly Android, Google’s counter-proposal centers on...
The rollout of Google’s December 2024 core update is officially complete, marking it as the fourth and possibly final core update of the year. This update, spanning six days, began on December 12, 2024, and concluded on December 18, 2024. Like other core updates, its...
Google has officially begun rolling out its December 2024 core algorithm update, which is expected to take up to two weeks to complete. This update comes very hot on the heels of November’s core update, capping off a year of significant algorithm changes for the...
Google has officially released its upgraded AI model, Gemini 2.0, and it’s poised to revolutionize how we interact with Search and AI Overviews. This powerful model brings enhanced reasoning capabilities, enabling AI Overviews to handle complex topics and multi-step questions, including advanced math equations, multimodal queries, and...
Google just dropped a new FAQ clarifying its site reputation abuse policy, and it’s a game-changer for publishers managing third-party content and recovery processes. Let’s break it down: Third-Party Content: What’s Allowed, What’s Not Here’s the deal: publishing third-party content isn’t the problem. The violation comes when...
Google has released updated guidance on using HTTP caching mechanisms, specifically recommending ETag headers to optimize crawling efficiency. This update, detailed in their refreshed crawler documentation, aims to help SEOs and publishers conserve resources while improving Googlebot’s effectiveness. What’s New in the Crawler Documentation Google’s revamped documentation...
Google has updated its blog post on the site reputation abuse policy, adding a series of frequently asked questions (FAQs) to clarify key aspects of the policy. These new FAQs cover topics like third-party content, freelance and affiliate content, content movement, noindexing, and more. Here’s a breakdown of the...
Google has flagged a critical SEO issue: error pages can inadvertently create "black holes" in search results. When error pages are mismanaged, they can cluster with regular pages, causing these pages to disappear from search indices—even after fixes are applied. Here’s what website owners need to...
