Top 5 SEO Tips to Prep Your Website for Black Friday

3 min read

It might feel like there’s still time for Black Friday 2022 but it is closer than it actually is. The biggest sale of the year requires biggest preparations. If you want to get in to rake all the moolah, you need to get in now and start planning right away. As you know, ranking higher up the search results is not an overnight process. First you need to get those pages indexed, and then you can start thinking about improving their rankings. If you have an online shop and are counting on the upcoming Black Friday sale to serve you well, you need to start working on the SEO right away. Let’s get to it. Here are some all-important tips to get you on track before the big season hits.

Plan and Set Up All the Pages

To be able to utilise Black Friday to your advantage, you need to plan out and set up your product pages now. Leaving them for later would be too late and will spell utter chaos. So, chart out those landing pages and categories pages. Make sure to get the page title and meta descriptions right; match them to the upcoming Black Friday sale. Get writing on those product descriptions; get those details and content’s SEO form right. Use better quality images to go along with all of the above. Don’t leave all of this for the end. It’s recommended that you make these pages go live at least a month before the sale. If it’s 45 days before it, all the better.

Optimize Your Product Pages

Just creating product pages is not enough; you need to optimize them in order to gain SEO advantage over your competition. Adding structured data to is one of the best ways to optimize your pages. It helps Google show your pages in the rich results, with product ratings and prices, and that is huge plus for anybody who is out searching and actually getting it without much hassle. The two ways to optimize your product pages for mobile searches and improving its page-load time. Pages that load faster sell higher number of products. And so do the pages that are mobile-optimized as majority of searches come from mobiles only. Don’t miss out on that opportunity.

Promote, Promote, Promote

Organic traffic is a surefire way to set the ball rolling, but sometimes you need to decorate the ball in such a way that the people for whom it is intended will move it all by themself. And that is where social media promotion comes into picture. Platforms like Facebook, Instagram, Twitter, and Pinterest play a huge role in how people see your brand and interact with it. And promoting your pages on these platforms can boost your sales and make a positive in your overall sales strategy during the holiday season.

Get Creative with Content Old and New

It doesn’t have to be all old content; it doesn’t have to be all new content, unless, of course, you want it that way. But refurbishing old content with proper updates and optimizations is going to serve you just as well as the new pages. In fact, maybe more than the new pages for they need time to be crawled and indexed. Also, updating old content is a good way to boost dead pages in terms of traffic. And the better the traffic, the better are your chances of conversion. So change those URL slugs from black-friday-gifts-2021 to black-friday-gifts-2022 and get a headstart.

Bring in the Big Guns aka High-quality Links

Black Friday is still a good two months away. And that is ample amount of time to build solid backlinks for your most important pages. High-quality backlinks weave their magic best when they are given enough breathing and working space. The links you start building now will start to reap rewards when the time is ripe, and that is just around the Black Friday season. We have got you covered in that area. We know link-building like Tiger Woods knows golf. All you have to do it leave a comment below or give us a buzz on any of the platforms (see top left of the page) and we will take it schedule a consultation call in no time. While you are at it, you can also check out our Monthly SEO Packages, designed and customized to take your online business to the next level.

Final Thoughts – All this effort will go in vain if you don’t measure your results against the benchmarks you had set in the beginning. So, create a proper measurement plan to begin with. Have a clear objective and solid strategies to back it them all up. The Key Performance Indicators (KPIs) should all be put in place and measured with proper e-commerce tracking your website supports. We wish you a Happy Black Friday.

Mohit Behl
[email protected]