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Google recently amended its Spam Policy to include a new clause called Policy Circumvention, and shared it on its Developers Page. Policy Circumvention allows Google to take action against those websites that are persistent on finding escape routes around the spam policy and indulging in...

While the core notion of optimizing websites to boost visibility in organic search rankings remains constant, the strategies by which organizations go about doing so shift with the trends.Be confident that, regardless of the adoption of new trends in 2022, SEO is here to go...

It might feel like there’s still time for Black Friday 2022 but it is closer than it actually is. The biggest sale of the year requires biggest preparations. If you want to get in to rake all the moolah, you need to get in now...

In the recent instalment from the #AskGoogleBot series, John Mueller took on discussed about Robots Meta Tags and whether or not they have any kind of impact on a website’s search rankings and thereby its overall performance. John took to YouTube to address a question...

In September Edition of Google’s Office-hours Hangout, John Mueller discussed if using stop words in the URL of the websites holds any advantage or disadvantage, or if it matters at all for Google. After reading out a question from one of the viewers, who had...

In an Office-hours Hangout recorded on 1 July, 2022 Google’s John Mueller discussed why scores of Search Console Core Web Vitals and PageSpeed insights tend to vary after a viewer asked him which of the two scores should one consider while assessing. John said that...

Google is on a roll (out). Google Helpful Content Update August 2022 finished rolling out earlier this month on September 9. Google September 2022 Core Update started rolling out on 12 September and is yet to finish its course. And yesterday Google announced the rollout...

In the recently concluded Google’s Office-hours Hangout for September 2022, Google’s John Mueller discussed how Google deals with two different sites that are near identical in their HTML, and whether or not Google imposes a penalty on such kind of situations. The question was asked...

In the recently concluded Google’s Office-hours Hangout for September 2022, one of the viewers asked if publishing content on a daily basis help improve rankings of a website. It is a good question, and something that website owners around the world have either often heard...