Top Three White Hat Link Building Approaches for Sustainable Growth

3 min read

White hat link building is an ethical and legitimate SEO technique that aims to improve your website’s authority and search engine rankings by creating valuable content and outreach to other websites to earn high-quality inbound links.

Unlike black hat link building, these links are obtained through legitimate means and comply with Google’s guidelines, which employ deceptive or manipulative tactics to manipulate search rankings.

The primary goal of white hat link building is to achieve sustainable, long-term results in SEO by building a reputable brand and providing valuable content that meets the needs of users searching for specific keywords. By focusing on delivering value, white hat link building can help increase your website’s visibility and establish it as an authority in your industry or niche.


Contributing Valuable Content


Content contributions, also known as guest posting or guest blogging, is a highly effective white hat link-building technique for SaaS businesses seeking to boost their search engine rankings. It is more effective than broken link building.

The process involves reaching out to websites with a blog and offering to write a blog post. If accepted, your post will be published on their website, providing valuable backlinks, traffic, and increased brand awareness. In addition, by submitting high-quality guest posts on guest posting or article submission sites, you can earn high-quality backlinks from the body of the content while also receiving a backlink to your website in the author bio section.

In addition to the link benefits, guest posting also provides an opportunity to get in front of new readers and increase brand awareness for your company or personal brand. If your content is meaningful and relevant, it may rank organically and continue to drive referral traffic to your site for years to come.

To get started, you can use free link-building tools to find high-authority domains to target in your guest post campaigns. Avoid websites that openly offer “guest post programs,” as these are often low-quality sites that charge for publishing. Instead, take the time to craft a personalized pitch for websites you admire and believe would resonate with your content.


Creating Unique Data that Engages


Creating unique and original data is an effective way to earn high-quality white hat backlinks and boost your overall SEO strategy. Why? Because people love sharing and linking to interesting data.

How do you go about creating original data?

Start by identifying your niche and determining the type of exciting statistics or information most relevant to your audience. Then, reach out to customers, readers, or colleagues to gather relevant data.

You can also tap into Google Trends to identify current trending topics that relate to your niche, which can increase the virality potential of your data and improve your chances of earning links from high-tier media sites.

Platforms like Twitter or LinkedIn can also help collect survey responses, or you can use a WordPress survey plugin on your website to gather data. Once you’ve collected your data, create a compelling content piece with custom images that people will want to share.

But creating the data is only half the battle. To truly maximize the benefits, you need to promote it effectively.


Effective High-Volume Outreach


While outreach link-building is still a viable strategy, getting a response from target sites is becoming increasingly difficult.

The competition is fierce, with everyone vying to improve their backlink profile and site ranking. Therefore, you must send many emails if you want high-quality backlinks from top brands in your niche.

But how many is enough? Are 100 or 200 emails enough? Definitely not.

Your response rates will improve if your outreach offers value and promises to deliver exceptional content to the target site. However, you will only get backlinks if your outreach is evident and offers substandard content.

Aim to send 400 emails per month to sites in your niche. If your niche is narrow, you can use a tool like Ahrefs to expand it by looking into specific topics.

To do this, open Ahrefs and use the content explorer tool. Type in a specific topic or niche, and you’ll quickly expand your relevant niche from 50-100 high-quality blogs to hundreds of thousands of pages to target!

Repeat this process for different topics, and you’ll have an almost unlimited pool of sites to contact and secure white hat backlinks.

Generating white hat backlinks from high-authority websites can be a time-consuming process. With the high competition in link-building outreach, outsourcing can be a viable option to expedite results. We recommend exploring our monthly SEO packages, as we specialize in this process and can deliver results in a few days.

Shilpi Mathur
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