Is your website traffic feeling the squeeze? With Google’s new AI Overviews (AIOs) on the scene, it’s a whole new SEO game! Here’s how to stay ahead, optimize your site for AIOs, and reclaim those top SERP spots.

What Are AI Overviews (AIOs) in SEO?

Launched in 2023, Google’s AI Overviews provide users with quick, AI-generated answers right at the top of search results. They’re especially popular for informational searches across niches like relationships, food, and business. As AIOs roll out globally, understanding their impact on your rankings is crucial.

Ready to optimize? Here’s your 4-step strategy:

Step 1: Identify Keywords That Trigger AIOs

To get into the AIO spotlight, first, discover which of your keywords trigger AI Overviews. Use SE Ranking’s Competitive Research tool to automate this process and access a database of millions of AIO-triggering keywords in both the US and UK markets. Once you have the list, analyze each keyword’s search volume and intent to prioritize your content optimization.

Step 2: Set Up AI Keyword Tracking

Tracking AIO performance for every keyword manually is near impossible—so streamline the process with an AI Tracker. SE Ranking’s tool allows you to add up to 1,500 keywords and provides daily updates on your rankings within AIOs.

Step 3: Monitor Your AIO Visibility

Now, let’s measure your visibility in AIOs. Are you appearing in the results? If not, there’s a good chance you’re losing traffic. Research shows that 87% of AIOs feature ads alongside snippets, so users may not even see your organic result. Keep track of which keywords are losing ground to AIOs and adjust your strategy accordingly.

Step 4: Analyze Competitor Performance in AIOs

Take it a step further by analyzing the competition. See which sites are featured in AIOs where yours is absent. SE Ranking’s Organic-AI Overlap graph and AI SERP Competitors section can show you which keywords competitors are winning and highlight gaps in your content.

Stay Ahead in SEO’s New AI Era

With AI Overviews continuing to evolve, being adaptable is the key. Make it a habit to track, analyze, and update your content to keep pace with AIO changes and stay visible in search results!

If you’re finding it all confusing and overwhelming, check out our monthly SEO packages and let the experts handle it for you!