Advanced e-commerce link building successfully is far more enjoyable than grappling with challenges! It’s important to note that links will continue to be a crucial element of Google’s ranking algorithms, at least for the foreseeable future. Therefore, as an e-commerce business, acquiring links is essential.

Our team has conducted extensive research and carefully ranked the most advantageous link building strategies for you. Below, you’ll find a concise guide that allows you to explore and implement any tactic of your choice swiftly.

To drive ample organic traffic to your e-commerce brand’s commercial and category pages, it is crucial to implement various effective tactics. Consider the following Advanced e-commerce link building strategies and select the ones that align with your objectives:

Product Page Broken Link Building: Identify broken links on authoritative websites pointing to similar products. Reach out to the website owners, inform them about the broken links, and suggest replacing them with links to your relevant product pages.

Competitor Backlink Analysis: Analyze your competitors’ backlinks to discover valuable linking opportunities. Identify reputable websites that link to your competitors and reach out to them to request similar backlinks for your e-commerce brand.

“Best Product” Category Research: Research and identify popular niche categories often associated with the “best products.” Create high-quality content or curated lists featuring the top products in these categories, attracting backlinks and driving traffic.

Outreach Techniques for Positive Responses: Develop effective outreach strategies to increase the chances of receiving positive responses from website owners. Craft personalized and compelling messages highlighting the mutual benefits of collaborating or linking to your e-commerce brand.

Finding Email Addresses: Utilize tools and techniques to see the email addresses of relevant website owners and influencers. This allows you to reach out directly, improving your chances of establishing valuable connections and acquiring backlinks.

Leveraging LinkedIn: Leverage LinkedIn by sending connection requests to industry influencers, bloggers, and website owners. Engage in meaningful conversations, showcase your expertise, and explore collaboration opportunities that can result in link placements.

Creating Link-Worthy Content: Produce high-quality, informative, and engaging content that naturally attracts backlinks. This could include blog posts, guides, infographics, videos, or any other content that resonates with your target audience.

Easy Link Building: Identify low-hanging fruit opportunities for easy link building, such as submitting your e-commerce brand to relevant directories, industry-specific listings, or resource pages that accept submissions.

Building Relationships with Relevant Sites: Seek out relevant websites in your industry that do not directly compete with your e-commerce brand. Build relationships with them through collaborations, cross-promotions, or content partnerships that can result in valuable backlinks.

Guest Blog Post Pitching: Pitch guest blog posts to authoritative websites in your niche. Develop unique and valuable content ideas tailored to their audience, showcasing your expertise and establishing your brand as a trusted authority.

Encouraging New Reviews: Reach out to satisfied customers and request them to write positive reviews about your products or brand. These reviews can improve your reputation and attract potential customers and search engine attention.

Link Building for Small E-commerce Sites: Tailor your link building strategies specifically for small e-commerce sites by focusing on localized directories, niche communities, or partnering with complementary local businesses.

Leveraging Google Business Profiles: Optimize your Google Business Profile (formerly Google My Business) to improve local visibility and attract potential customers. A well-optimized profile can drive traffic and result in backlinks from local directories or news sources.

Authority-Building Directories: Identify authoritative directories or industry-specific platforms that can enhance your brand’s authority and visibility. Aim to secure high-quality backlinks from reputable directories relevant to your niche.

Leveraging Social Networks: Actively engage with your audience on social media platforms and share valuable content encouraging users to link to your e-commerce brand. Leverage social networks to amplify your reach and attract traffic.

Off-Page SEO with E-commerce Platforms: Utilize popular e-commerce platforms like Amazon, Walmart, eBay, or Etsy to optimize your product listings and leverage their authority for improved off-page SEO. Optimize your product descriptions, titles, and tags to maximize visibility.

Conclusion

Remember that choosing and implementing a blend of these strategies can considerably amplify your e-commerce brand’s visibility and organic traffic and overall drive growth and success. However, if you find the process challenging or time-consuming, we offer monthly SEO packages where our industry experts can handle everything. Explore our packages and let our professionals care for your SEO needs, ensuring optimal results for your e-commerce business.