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Google has rolled out its first major update to the Search Quality Rater Guidelines since March, addressing AI-generated content and introducing new forms of spam. While these guidelines don’t directly influence search rankings, they provide critical insights into how Google assesses content quality. Key Takeaways from...
John Mueller, a Google Search advocate, recently reshared a post by Jeffrey Zeldman on Bluesky, reminding publishers and SEOs of the proper way to use alt text. He also linked to the W3C’s alt text decision tree, a tool designed to guide web creators in...
A new study by Authoritas reveals that AI Overviews (AIOs) are present in nearly one-third of Google searches, with a significant impact on problem-solving and question-based queries. The research, based on an analysis of 10,000 keywords across seven U.S. industries, highlights how AI-generated results influence...
A recent LinkedIn post questioned whether Schema.org structured data influences the output of large language models (LLMs). Despite skepticism, some SEOs recommend using structured data as a strategy to rank better in AI-powered search engines. But does this claim hold water? Fact vs. Opinion in SEO This...
Google is enhancing its “Circle to Search” tool, making it a game-changer for marketers, businesses, and Android users. What Is Circle to Search? This innovative tool allows you to circle, scribble, or tap on anything visible on your phone screen to instantly search the web—without switching apps. Key...
Google has announced a change to how URLs appear in mobile search results, removing breadcrumbs to display only the domain. This update aims to simplify the presentation of search results on smaller screens. Breadcrumbs will remain visible on desktop search results. What’s Changing? Breadcrumbs, introduced in 2009...
A recent report from SISTRIX highlights a seismic shift in search visibility trends, with platforms prioritizing user-generated content (UGC), AI tools, and refined SEO strategies leading the pack. Reddit's Meteoric Rise in Search Rankings Among the standout performers, Reddit emerged as the clear leader, nearly tripling its...
Google is gearing up for a pivotal 2025, focusing heavily on scaling Gemini, its AI-powered large language model, as a leading consumer application. During a recent strategy meeting, Sundar Pichai, Google’s CEO, rallied employees around a bold vision: accelerating AI innovation and delivering faster, more...
A recent investigation has revealed a significant challenge for websites relying on JavaScript to inject structured data: many AI crawlers cannot access this information. To ensure visibility in AI-driven search engines, web developers and SEO professionals must adopt alternative strategies like server-side rendering (SSR) or...
Google recently updated its Estimated Salary (Occupation) Structured Data documentation with subtle but impactful changes. While these edits didn’t make it into their changelog, they offer valuable insights into how precise content optimization can improve both user experience and search performance. Let’s break down the updates...
