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Businesses can easily neglect optimizing organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can onboard your business partners and secure their buy-in for organic...
Google recently updated its guidance for structured data concerning beta carousels explicitly designed for users in the European Economic Area (EEA). This update aligns with Google's preparations for compliance with the Digital Markets Act (DMA). The revised guidance provides instructions on effectively implementing this structured...
Boost your international expansion with SEO by leveraging trust to improve your ranking in Google's search results. E-E-A-T (Experience, Expertise, Authority, Trust) comprises factors that help Google determine if the content is helpful for users, thus prioritizing it in search results. In recent articles, we explored...
The key to creating successful, high-ranking content is understanding your audience and what resonates with them. While this may seem obvious, it's far from simple, especially in today’s rapidly evolving search landscape. With Google’s frequent algorithm updates and the impending end of third-party cookies, marketers are under...
Google confirms that using branded keywords in content does not harm search rankings. According to Google's Search Liaison, the quality and relevance of content to readers are more critical than keyword manipulation. In a recent Twitter exchange addressing concerns about mentioning specific brand names in...
Google is ending continuous scrolling in search results, sparking intrigue and speculation. Google has announced that it is ending continuous scrolling in the search results (SERPs) to speed up the serving of search results. However, many in the search marketing community are skeptical of this...
As Universal Analytics (UA) 's July 1, 2024, shutdown date draws near, Google has announced new features and improvements for Google Analytics 4 (GA4). GA4 now introduces AI-generated insights for faster decision-making, new cross-channel reporting features to improve campaign visibility, and enhanced budgeting tools to...
Google Search Console (GSC) is a powerful tool for understanding how your website is performing in Google's search results. If you notice a decline in traffic, it’s essential to diagnose the issue quickly and take corrective actions. This blog will guide you through the steps...
Google’s Gary Illyes recently addressed whether it's worthwhile to fix broken backlinks, which have incorrect URLs pointing to a website. His response is intriguing, offering an utterly unconventional perspective on the matter. Google: Should Broken Backlinks Be Fixed? During a recent Google SEO Office Hours podcast, someone...
Google elucidates E-E-A-T's impact on search rankings, prioritizing quality content over pursuing specific signals for enhanced search performance. No single ranking factor perfectly captures all facets of E-E-A-T. While PageRank correlates with authoritativeness, it doesn't encompass other elements of E-E-A-T. Websites should showcase expertise and foster...
