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Author: Shilpi Mathur

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Are you finding it challenging to grasp the fundamentals of SEO? If so, there's no better time than now to catch up. Are you aware that organic search drives over 50% of company website traffic, surpassing paid and social traffic combined? This statistic underscores the enduring...

Determining the Ideal Content Length for SEO Among the inquiries that inundate online marketers and content creators, one stands out prominently: What constitutes the optimal content length for SEO? As expected, opinions diverge on this topic, rendering it a subject of perennial debate. Yet, fret not, as...

Distinguishing B2B from B2C marketing may initially be delving into distinct realms, given their disparate target audiences. However, the truth reveals a surprising degree of similarity between them. Drawing from my experience as both a B2B and B2C marketer, I am uniquely positioned to elucidate the...

Whether you are an online business proprietor or a digital marketer, much of your time is devoted to refining digital marketing strategies. This often encompasses the continuous development and refinement of techniques to enhance organic search traffic, such as search engine optimization (SEO). Yet, amid these...

There needs to beisn't a definitive standard for structuring content on your website, whether it includes product listings, detailed product pages, blog entries, or images. Nonetheless, one common feature most content management systems (CMS) provide is the inclusion of SEO category pages and tags. Broad category...

Picture a cutting-edge room filled with advanced technology and all the latest gadgets. You've heard about its potential, but there's a catch — it's all in an unfamiliar language. This scenario mirrors the experience of many when they encounter the term "Javascript SEO." While you...

Typically, the top result on a search engine results page (SERP) garners 39.8 percent of clicks, twice as much as the second result (18.7 percent) and four times more than the third result (10.2 percent). What similarities do the top results on a SERP usually share? They...

Ever wondered how Google discerns which of your website pages to prioritize in its search engine results? Search engines like Google rely on numerous factors to determine your page's context, target audience, and significance. But what if you possess multiple nearly identical pages on your site? Enter...

Do you want your website to dominate the competition, claiming the #1 spot on Google for your most critical keywords? If so, mastering the art of SEO writing is essential. But what exactly is SEO writing? SEO writing involves crafting online content, such as blog posts, optimized to...

Has one of your top-performing content pieces suddenly plummeted by 10 or more positions in the SERPs? It may have vanished entirely from search engine results. Either way, the prospect of SEO ranking dropping looms large for every website owner, given the potential financial implications. The...