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Author: Shilpi Mathur

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Multilingual websites broaden content across various languages, catering to diverse audiences and their language preferences. This broadened reach aids businesses in engaging a global audience effectively. However, there's more to it than meets the eye! Employing top-notch technical SEO practices unlocks a realm of additional advantages. Businesses...

The Search Relations team at Google delves into Web3's potential influence on SEO, spotlighting hurdles and promising applications. Navigating Web3's atypical domains and constrained accessibility poses SEO challenges. Emerging prospects within Web3 encompass decentralized apps (dApps), blockchain domains, and digital identity and privacy advancements. Staying at the forefront...

In 2024, Google AdMob will facilitate programmatic bidding for inventory qualified for limited ads. This novel serving mode caters to contextual programmatic demand for publishers showcasing limited ads, allowing demand from Google Demand, Authorized Buyers, Open Bidders, and SDK Bidding. Why it matters: This feature potentially presents...

Prepare your SEO approach for the era of AI-driven search by incorporating essential content formats, optimization scopes, and performance metrics. As Google advances with AI capabilities, adapting SEO strategies becomes imperative. Discover crucial trends and actionable advice to fortify your position in SERPs in light of...

Handymen and service-based websites can optimize content based on user intent, all while generating income from their blog posts. This week's Ask An SEO query comes from Stephen: "How can a service provider determine what people are searching for, and how can they monetize blog content...

Google has completed the rollout of its latest announced Reviews System update. Moving forward, updates to the review system will no longer be individually announced. Instead, the algorithms fueling the Reviews System will undergo regular and continuous updates.   Unveiling Google's Reviews System   Google's Reviews System operates as...

Google provides recommendations for identifying technical SEO issues impacting indexing and ranking.   Three Techniques to Resolve Technical Problems   Google suggests three effective techniques for tackling technical issues: Verify if the page is indexed or indexable. Confirm whether the page is duplicated or if another page serves as...

Generative AI transforms SEO, particularly for extensive websites grappling with intricate technical hurdles. The extraordinary abilities of AI in data analysis, trend prediction, content generation, and task automation offer a transformative shift in SEO strategy from reactive to proactive. Uncover ten methods to elevate your SEO...

Google unveiled Gemini, a versatile multimodal large language model, confirming its integration into Search and Ads in the upcoming year. Gemini's Role in Search: The introduction of Gemini to Search, Ads, and various other Google products is scheduled in the coming months. Notably, Google Search is...

Core Web Vitals gauge page experience indicators, enhancing user engagement during searches. But do they wield influence over your organic search rankings? Delve deeper to uncover the potential correlation between Core Web Vitals and an uplift in Google rankings.   The Assertion: Core Web Vitals Function as...