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Author: Shilpi Mathur

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Google Rectifies Discover Traffic Problem Arising from October Core Search Update Deployment Google has successfully addressed an issue related to Discover traffic that emerged due to the October core update. This bug, attributed to the October core update, has been resolved, and as a result, some...

Google unveils a set of fresh search features and tools geared towards enhancing the visibility and customer reach of small businesses during this holiday shopping season. Among the key additions are AI-generated product images and increased prominence of business information, all with the overarching aim...

What are successful approaches for local businesses to attain top positions in popular search queries? Look beyond just smart naming and consider these innovative tactics. Proximity holds substantial importance in local search rankings, making it essential for businesses to be near the searcher's location to rank...

If you've ever felt like you're riding a rollercoaster due to Google's constantly evolving algorithms, you're not alone. Google's Core Algorithm Updates are notorious for keeping you on your toes, making it increasingly challenging to stay ahead of the curve. These algorithmic shifts have the potential to...

The marketing funnel, known as the sales funnel or customer journey, represents the course that prospective customers follow, encompassing stages from their initial knowledge of a product or service to the purchase decision. With a comprehensive grasp of the customer journey or marketing funnel for businesses,...

Mobile-first indexing signifies Google's new emphasis on crawling and indexing mobile site versions. This transition underscores Google's increasing dedication to mobile user experience. With the transition finalized, Google will scale back desktop crawling to optimize resource allocation. After years of development, Google officially transitioned to mobile-first indexing, as...

During a Google SEO Office hours session, Gary Illyes from Google addressed a query regarding the potential drawbacks of using the .AI domain, considering its association with the Caribbean island of Anguilla. His response was somewhat unexpected.   Distinguishing between gTLD and ccTLD   There are two categories of...

According to Google's John Mueller: Linking to high-authority websites won't enhance search rankings. Instead, prioritize links that offer genuine value to users. Linking to well-known, high-authority websites doesn't contribute to SEO improvement. Links should serve a purpose for users. Avoid linking solely for the sake of authority and...

Foster business expansion by presenting an online brand and reputation intelligence platform that transforms customer engagement through AI-driven deep listening, a particularly valuable proposition for agencies and resellers. In the continuously evolving tech environment of today, agencies often find themselves inundated with a multitude of choices...

John Mueller from Google engaged in an animated conversation on Mastodon concerning the relationship between domain names and SEO. His discussion commenced with a post pondering the advisability of using a dash (-) in domain names. The dialogue organically delved into the subject of incorporating keywords into...