SEO Urgent-action Plan of Attack: 10 Things to Consider

3 min read

Imagine this scenario: a potential customer or partner approaches you, only to find that your website needs to reflect its previous state from just a few weeks ago. Despite this setback, you decide to engage with them, holding onto the hope that you can rectify the situation before the deal reaches its crucial stages. With time swiftly dwindling, you’re seeking rapid solutions to enhance your website’s value immediately. What’s your course of action? This is where the SEO Urgent-Action Plan of Attack comes into play—an expedited diagnostic process engineered to address issues in hours. Below, we present the top 10 considerations for your quick response. Time is of the essence—let’s get started before the clock runs out.

Size Up Your Competition

In 2023, initiating with a clear understanding of your challenges remains paramount. Evaluating the landscape of your competitors’ websites is a potent method. By closely examining various facets—ranging from indexed pages, on-page SEO strategies, link profiles, and acquisition approaches to schema mark-ups—you can make significant strides within a concise timeframe. This proactive analysis equips you with insights that can significantly expedite your progress.


Perform On-page SEO

You need to dial up your website’s On-page SEO several notches above; it is one of the most important initial steps to take while implementing an urgent action plan of attack. Optimized page title, Meta descriptions, keywords used adequately around the page, internal links, and so on can guarantee some quick SEO wins. On-page SEO is all-inclusive in each of our Monthly SEO Packs.

Re-evaluate Your Website’s Link Profile

Bad links are not only bad for the rep but also for the rankings, which is why it is of utmost importance that you re-evaluate your website’s overall link profile and make sure there are no discrepancies.  If you do find some and would like not associate with them, use the disavow tool at the earliest. Check Search Console to ensure there aren’t penalties you need to address.

Re-evaluate Your Keyword Targeting Strategy

The one thing that may impact your site’s overall ranking is the keywords you choose to rank your pages for. Those low-volume, low-competition may be easy to rank but they in the grand scheme of things they don’t do you a huge favour. You need to fish in the wider seas and catch bigger fish in large numbers to drive home sizeable profit. We can help you with Keyword Research and Analysis.

Diagnose HTML or CSS Issues

In the present landscape of 2023, the pages you’re striving to elevate in rankings might inadvertently hinder crawling and indexing due to significant HTML or CSS problems. As a result, these pages could either experience suboptimal rankings or fail to be ranked by Google altogether. Swiftly identifying and rectifying these concerns is imperative. By doing so, you pave the way for Google to recognize the genuine worth of these pages and assign rankings based on their inherent merit.

Homepage is IMPORTANT

Frequently, in the current landscape of 2023, website proprietors tend to concentrate their SEO efforts on what they consider high-impact, revenue-generating pages. However, it’s crucial to pay attention to the significance of your home page, as any glitches therein can precipitate a decline in rankings. Expedite the loading time of your home page, meticulously inspect for JavaScript or coding anomalies, and ensure your phone number is immediately clickable. Google necessitates a comprehensive understanding of your home page’s content to ascertain its relevance for higher rankings.

Measure Up Conversion Data

If you’ve witnessed a surge in conversions previously, a method exists to systematically assess the data and discern the successful strategies that contributed to your success. You can yield even better results by reinstating or enhancing these tactics. Delving into historical Google Analytics reports offers a window into precisely what strategies bore fruit. While this evaluation process may be intricate, addressing pivotal concerns can yield noticeable improvements within a relatively brief timeframe.

Streamline Your URL Structure

Irrespective of your website’s category, a well-organized and user-friendly URL structure can swiftly enhance your website’s rankings. A clear and coherent URL slug that is effortless to comprehend not only aids Google in understanding the page’s content but also encourages users encountering your website in search results to click promptly. This strategic adjustment can yield swift positive outcomes.

Core Web Vitals are Vital

In simpler terms, factors like how quickly a page loads (LCP), how user-friendly it is to navigate (CLS), and how stable its visuals are (FID) significantly influence how Google assesses and subsequently ranks your pages. Enhancing the optimization of these three elements translates to better outcomes for your website. Therefore, it’s essential to align them with Google’s stipulated criteria.

Check for Duplicate Content

This prevalent problem can render your website invisible on search engines. To tackle it, take two key steps. Firstly, ensure that no two pages within your website share identical content. Secondly, confirm that no other website mirrors the content found on your page. In cases where your content has been illicitly replicated, you can file a Digital Millennium Copyright Act complaint with the hosting provider of the infringing website, which can lead to the removal of the duplicated content.