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The November 2022 Edition of Google’s Office-hours Hangout Q&A session had some interesting insights regarding backlinks and their relevance in today’s scenario. It’s a critical topic that was also the centre of discussion at the recent Search Off The Record Podcast at Brighton SEO, in...

Backlinks as ranking factor will become less critical over time. During a recent live session of the Search Off the Record Podcast at Brighton SEO, Google's Search Advocate John Mueller, accompanied by Lizzi Sassman and guest Myriam Jessier, discussed the future of backlinks. During this session,...