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Topic clustering is my go-to strategy for building topical authority in SEO. Beyond keeping content organized and easy to expand, this approach encourages SEOs to prioritize user intent and relevance rather than focusing solely on ranking for specific keywords. While topic clustering is gaining popularity in...
Facebook, Instagram, Threads, and WhatsApp experienced a major global outage on Wednesday afternoon, leaving users unable to access the platforms or send messages. The disruptions, which began around 12:40 p.m. ET, saw a surge in error reports on DownDetector, signaling widespread issues. Key Details: Global Impact:...
Google has acknowledged a serving issue with its Google Lens search service. The issue, which affects all users, prevents the proper delivery of search results to those using Google Lens on mobile devices. In a statement posted earlier, Google said: "There’s an ongoing issue with serving Google...
Google has officially begun rolling out its December 2024 core algorithm update, which is expected to take up to two weeks to complete. This update comes very hot on the heels of November’s core update, capping off a year of significant algorithm changes for the...
Google has officially released its upgraded AI model, Gemini 2.0, and it’s poised to revolutionize how we interact with Search and AI Overviews. This powerful model brings enhanced reasoning capabilities, enabling AI Overviews to handle complex topics and multi-step questions, including advanced math equations, multimodal queries, and...
Google just dropped a new FAQ clarifying its site reputation abuse policy, and it’s a game-changer for publishers managing third-party content and recovery processes. Let’s break it down: Third-Party Content: What’s Allowed, What’s Not Here’s the deal: publishing third-party content isn’t the problem. The violation comes when...
The holiday season is really approaching very fast, and with it comes fierce competition for consumer attention. Without a solid SEO strategy, you risk missing out on valuable traffic and sales during this critical time. Here’s how to sidestep common holiday SEO mistakes and position...
Google has released updated guidance on using HTTP caching mechanisms, specifically recommending ETag headers to optimize crawling efficiency. This update, detailed in their refreshed crawler documentation, aims to help SEOs and publishers conserve resources while improving Googlebot’s effectiveness. What’s New in the Crawler Documentation Google’s revamped documentation...
Google has updated its blog post on the site reputation abuse policy, adding a series of frequently asked questions (FAQs) to clarify key aspects of the policy. These new FAQs cover topics like third-party content, freelance and affiliate content, content movement, noindexing, and more. Here’s a breakdown of the...
Sundar Pichai, Google’s CEO, sat with Andrew Ross Sorkin at New York Times DealBook Summit to discuss the future of Google Search and the role of AI. While he spoke confidently about innovations expected by 2025, he faltered when pressed about Google’s impact on content creators and...
