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In Google’s Office-hours Hangout recorded a couple of months ago, Google’s John Mueller offered big advice on what are the things you should consider before making any major changes to a website and whether or not you should actually do it. In a question posed...

The debate over inbound links, often called backlinks, has been ongoing for quite some time. As we enter 2023, the discussion around their significance in SEO continues to evolve. Some still argue that inbound links are crucial but not a direct ranking factor, while others...

In 2023, On-page optimization remains the cornerstone of every effective SEO strategy, including Local SEO. Achieving a prominent presence in local "near-me" search results may not be straightforward, but it's undoubtedly attainable when executed correctly. On-page Optimization for Local SEO sends necessary signals to search...

Understanding User Intent is the heart of successful SEO; without it, it’s all but shooting in the dark and expecting one might stick where it is supposed to. But the cost of what doesn’t stick often costs a website its results in terms of traffic...

In Google’s Office-hours Hangout recorded on 21 January 2022, Google’s John Mueller weighed in ccTLDs and Dotcoms when a viewer said that they already had started expand to other countries, with countries in the list for future, and was not quite sure whether to use...

In 2023, Link Building continues to stand as a strategic marketing tool, capable of promoting your online and offline business, ultimately attracting more customers. Despite its controversial history and misuse, it remains integral to any robust SEO strategy. While some may still grapple with implementing...

In the new episode of Search Off The Record Podcast that aired on 20 January 2022, Google’s Search Relations Team that comprises of John Mueller, Martin Splitt, and Gary Illyes, discussed at length about what to expect from Google in 2022 and beyond. One of...

In Google’s Office-hours Hangout recorded on 14 January 2022, Google’s stalwart John Mueller discussed SEO strategies on how to target one website for multiple locations in order to get the best results. In response to the question, asked by one of the viewers (an SEP...

As we enter 2023, understanding the significance of image SEO goes beyond merely impacting the visibility and search results of individual images. Image SEO continues to be pivotal for an additional crucial reason: the profound influence of images on a webpage's visual appeal, thereby enhancing...

Since the inception of search engines and the practice of search engine optimization, links have maintained a critical role in enhancing SEO and elevating search engine rankings. These links encompass various categories, such as internal links directing users to different pages within your website, inbound...