Say what they may, Link Building has proven itself to be a strategic marketing tool to promote your business both online and offline and acquire more customers along the way. That is not to say that it has not been under fire or under the scanner for its unholy misuse. But that is a part of parcel of every SEO strategy: the good and the bad. Many still struggle to implement one successfully but you don’t have to. We focus on the goods on building a powerful link building strategy and throw light on what are the top 10 types of links to get there, and drive home increased traffic and higher rankings.
.EDU .GOV and .ORG Links
Websites with .EDU, .GOV, and .ORG in their domains carry a high domain authority and massive respect within the community. Links from them would go a long way in both driving quality traffic and earning your brand from some much needed recognition. Check out our .EDU Links pack.
Newspapers, Magazines, Journals, Radio, Television are your best buds here. A column or report citing you’re a link to your website is an asset of high value. But these are also the links that are most difficult to get and you need a solid work and brand image to get one.
Probably one of the most powerful kinds of links considering it is neither requested nor paid for. It comes your way naturally when you put in a fair amount of solid content in it and your marketing strategy is able to complement those efforts.
Social Media Profile and Post Links
If you haven’t already done so, think of every social media platform existing on the planet and start creating your company’s profile on them one by one. You need to have them in place and share content via posts regularly to maintain and claim your brand’s presence.
Quora and Reddit Links
While technically a part of social media universe, they don’t work the same way. People here frown upon brands toying with them just to get a few links across. You need to work your way up by actively participating in the community, answering questions and creating fruitful discussions.
These are links from your websites that are your direct competitors within your niche and getting one from one of your top rivals certainly means you are doing something worthy. You need to put in some extensive, original research in your content for them to consider linking to you.
Spend a good amount of time making a list of all the relevant industry-specific, location-specific, and category-specific directories before you start submitting the data about your business and promoting it thereon. It is one of the best ways to get some solid links for your profile.
Manual Outreach Links
As the name suggests, you have to reach out for any opportunities that might be open anywhere on the web. Look for broken links within your industry and niche that need to be replaced. Create a solid pitch whereby its evident to the website owner that you are offering high value.
Guest Blogging Links
Creating high-quality, original content for guest posts has been and still is the benchmark for getting your brand a virtual space in someone else’s property. And is one of the best ways to expand your link portfolio across the web space.
E-book and Newsletter Links
Given their nature, e-books are more time-consuming than newsletters, but if done well, it is a good way to reach out and widen your audience base. Newsletter, on the other hand, enables you to use your email list to the best of its advantage by way of giving them useful and high-value information.