While some myths spring from logic, others have no head or tail to tell a myth from utter nonsense. SEO is no different. Over the years, there has been a lot of talk, and some issues (more than others) have been the talk of the town. If you are new to the world of online business, chances are you have heard things that have, well, made you delay your decision-making process for all things related to SEO. And if you are reading this, it means you want to clear the air and get down to business before your competitors get down to it. So, let’s begin.
Myth #1 – Pay Per Click Ads Boost Rankings
Big no! PPC advertisements don’t boost rankings; competent search engine optimization boosts rankings. And the idea that Google favours websites that are willing to shell a few bucks is shell-shocking. What PPC however is, is a good way to boost up your sales in a short period of time but it won’t directly affect your rankings.
Myth #2 – Longer Content is Ranked Better
No, longer content is not ranked better. Quality content is ranked better. Yes, long-form content has at times proven to drive more traffic and in turn help get better ranks; it is, simply put, not because of the length but quality. If you need help with quality content that could improve your rankings, you have come to the right place.
Myth #3 – SEO Takes a Few Months to Show Results
Only partly true! While there are some things that take that much time for search engine bots to process, most of the other things do not take that long. We have ranked keywords that to begin with were nowhere to be seen to the first page and even at #1, in a matter of a fortnight, sometimes, even shorter than that.
Myth #4 – Backlinks are Best Stayed Away From
That is the same as the legend of boogeyman. Backlinks are important, but just how important varies from person to person and how best they utilized them. Backlinks, if relevant and coming from websites of high repute (more organically the better) together with other SEO optimizations is sure to put your website at the top. Check out our Monthly SEO Packages here.
Myth #5 – Big Brands Outrank Unknown Ones
All big brands of today were unknowns at some point of time. Agreed that they now have a larger pool of resources that can affect their rankings positively but that doesn’t necessarily means upcoming brands with no known parent company can’t win at all. We have mostly worked with known brands and helped that get where they are today. It’s all in the strategy and timing.
Myth #6 – Better Content Means Better Rankings
Well, this stands against our debunking of the second myth but it needs to be said. A piece of content can be well-written but still ranked poorly. Why, because not every well-written piece of content can meet the searchers’ intent and answers his query. Our writers know the art of matching skill with intent that benefits your brand greatly and helps it rank better.
Myth # 7 – A Blog a Day Keeps Poor Rankings Away
Yes, posting new content frequently is important and something that Google does take into consideration but to do that daily is a bit of a stretch. What is more important is that you pool in your resources to create content that is well-researched, authoritative, shareable, and highly useful for your readers. And at the same time tweaking and update your old content.
Myth #8 – There is a Right Way and a Wrong way to do SEO
Probably the biggest myth of them all that has spread outside the confines of SEO industry. Sure, there are both black hat and white hat way doing things but the fact remains that SEO lies in the grey area and is very subjective to each one of us. How good an SEO strategy is a benchmark that undergoes a lot of trial and error, testing and retesting, and experiences both good and bad.
We have been in the industry for over a decade now and have seen our fair share of downs to tell you that there is always a right way, a wrong way, and a legit way of doing things. If we, as SarkarSEO, hand out any SEO advice, we make sure we don’t do it lightly and that the website in question is always evaluated a full 360-degree. After all, what’s best for you is also the best for us.