3 min read

While certain myths emerge from rational thinking, others lack coherence and substance, blurring the lines between myth and sheer absurdity. The realm of SEO follows a similar pattern. Throughout the years, many discussions and issues, some more prominent than others, have taken center stage. If you’re newly venturing into the world of online business, you’ve probably encountered information that has prompted you to postpone decisions related to SEO. If you find yourself here, it indicates your determination to dispel confusion and swiftly engage in strategic actions before your competitors do. Thus, let’s embark on this journey of clarification and action.

Myth #1 – Pay Per Click Ads Catapult Rankings

Not! Let’s set the record straight: Pay Per Click (PPC) ads do not catapult rankings; adept search engine optimization is what propels rankings. The notion that Google favors websites simply due to their willingness to invest money is astonishing. PPC is an effective strategy to boost sales rapidly, but it doesn’t directly impact rankings.

Myth #2 – Lengthy Content Equals Higher Rankings

False. The belief that longer content inherently leads to better rankings is a misconception. The truth is superior content quality is the driving force behind enhanced rankings. Granted, long-form content has shown its capacity to attract more traffic and subsequently contribute to improved rankings. However, this is primarily attributable to the content’s quality rather than length. You’ve come to the right place if you’re seeking assistance creating high-quality content to elevate your rankings.

Myth #3 – SEO Yields Visible Results Only After Months

Partially true! While certain aspects require time for search engine bots to assess, many other elements don’t demand such prolonged periods. Our track record showcases instances where keywords that initially had negligible visibility rapidly ascended to the first page and even secured the top spot in a matter of weeks—sometimes even sooner than that.

top seo myths

Myth #4 – Backlinks Should be Avoided

Consider this debunked—treating backlinks like a boogeyman is a misconception. Backlinks hold significance, albeit the extent varies depending on individual strategies and their optimal utilization. Relevance and the reputation of the linking websites (with an organic touch being preferable) are essential. Quality backlinks can propel your website to the top ranks when combined with other strategic SEO enhancements. Explore our Monthly SEO Packages for more insights.

Myth #5 – Established Brands Always Trump Unknown Ones

Let’s clarify: Every renowned brand today was once an unknown entity. Granted, established brands wield more excellent resources that can contribute positively to their rankings. However, this doesn’t imply that emerging brands without a notable parent company can’t secure victories. Our experience predominantly revolves around prominent brands we’ve assisted in reaching their current status. Success lies in the strategic approach and seizing opportune moments.

Myth #6 – Enhanced Content Guarantees Superior Rankings

Contrary to our previous stance, this myth warrants attention. Impeccably crafted content might still need to improve in rankings. Why? Not all well-crafted content aligns perfectly with search intent or effectively addresses the searcher’s query. Our writers possess the skill to harmonize quality with goal, significantly benefiting your brand and its ranking prospects.

top seo myths

Myth #7 – A Daily Blog Ensures Stellar Rankings

While maintaining an active content stream holds significance and is acknowledged by Google, adhering to a daily blogging regimen might be a stretch. The paramount factor lies in consolidating resources to craft meticulously researched, authoritative, share-worthy content that is exceptionally valuable for your audience. Additionally, revisiting and updating existing content holds equal importance.

Myth #8 – SEO Has Definitive Right and Wrong Approaches

Perhaps the most pervasive myth extends beyond the confines of the SEO realm. While distinct black hat and white hat methodologies exist, the truth is that SEO occupies a gray area and is highly subjective to individual contexts. The effectiveness of an SEO strategy is a benchmark shaped through iterative trial and error, continuous testing, and a blend of favorable and unfavorable experiences.

With over a decade entrenched in the industry, we’ve traversed ups and downs. This has led us to emphasize that right, wrong, and legitimate approaches to SEO exist. As SarkarSEO, when we dispense SEO guidance, it’s done with meticulous consideration, involving a comprehensive 360-degree evaluation of the concerned website. Essentially, what’s optimal for you aligns harmoniously with what’s optimal for us.