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For small, mobile businesses without a storefront, the world of local SEO can seem like an intimidating maze. Service area businesses (SABs) like plumbers, electricians, mobile pet groomers, and landscapers face unique challenges in attracting customers online. Without a fixed location to anchor your online
Google has rolled out an update to PageSpeed Insights (PSI), addressing a long-standing developer frustration by displaying the data collection periods for Chrome User Experience Report (CrUX) metrics. CrUX metrics now reflect a 28-day rolling window with a two-day delay, adding much-needed transparency to performance data analysis. This change makes it
Winning enterprise SEO clients isn’t just about showcasing technical expertise. To succeed, agencies must align with the nuances of enterprise planning, budgeting cycles, and stakeholder priorities. Speaking the language of enterprise SEO can save time, build trust, and secure contracts. The Budget Question That
SEO interviews can be a daunting challenge, but the good news is: preparation is key! Over the last decade, I’ve reviewed hundreds of CVs, led countless interviews, and conducted technical tests for SEO candidates. Along the way, I’ve seen my fair share of common mistakes
In a surprising turn of events, Google’s global search market share dropped below 90% for the first time in nearly a decade. According to Statcounter, this marks the first time since 2015 that Google’s share fell below this critical threshold, with its market share staying
Google has quietly made significant updates to its manual action policies for Google News and Google Discover. These changes, implemented a few months ago, include the removal of specific sections, updates to existing guidelines, and the addition of five new policies targeting deceptive practices. Digital
