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In Google’s Office-hours Hangout recorded on 12 November 2021, Google’s John Mueller discussed whether putting important portions from a webpage’s content in bold can improve its SEO. He confirmed: yes, but only up to an extent. He said that it definitely adds a certain amount...

If you local business witnessed huge fluctuations in the local search rankings in the first week of December then there is a very good reason for it. And the reason, as confirmed by Google in a tweet, is November 2021 Local Search Update, which began...

In the recent Google’s After-hours Hangout that livestreamed a few days ago, Google’s John Mueller discussed the negative impact on search rankings if a website experienced downtime, whether planned or unfortunate, for more than a few days. Including how Google will begin deindexing the webpages...

In a recent turn of events, the switchover to 100% Mobile-first Indexing has been postponed, announced Google, though a new blog post shared by John Mueller. What’s more surprising (or not quite) is that Google hasn’t yet set a final date or a deadline, which...

Since the inception of search engines and the advent of search engine optimization, the debate regarding the ideal length for a blog post and its impact on SEO results has been ceaseless. This discussion has broadly split opinions into two camps. The first asserts that...

During a recent installment of Google's Office-hours Hangout in 2023, an intriguing question was posed to John Mueller: Does the length of a title tag influence Google's ranking decisions? Notably, many of his title tags extended beyond the conventional 65-character limit. This conversation offered a...

In the recently concluded Google Office-hours Hangout in 2023, John Mueller addressed a common query regarding handling thin or duplicate content on e-commerce websites using techniques like Rel Canonical and Noindex Directive. His insights into these strategies shed light on a nuanced approach beyond simply...

Imagine this scenario: a potential customer or partner approaches you, only to find that your website needs to reflect its previous state from just a few weeks ago. Despite this setback, you decide to engage with them, holding onto the hope that you can rectify...

In the latest episode of the ‘’Search off the Record’ Podcast series, Google’s Search Relation Veterans: John Mueller, Gary Illyes, and Martin Splitt got together to discuss a few key elements of SEO, and how each is expected to play a role in shaping up...

Update: Google November 2021 Spam Update Has Been Fully Rolled Out Google’s November 2021 Spam Update, which started rolling out on 3 November 2021, has now finished rolling out completely, as confirmed by Google in a tweet. It took about 8 days to complete so, which...