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Author: Shilpi Mathur

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Google Search has broadened its Organization markup capabilities, now encompassing name, address, contact details, and other vital business identifiers. Previously, this markup was limited to logo and URL structured data fields. Announced by Irina Tuduce and Alex Jansen, Google Shopping software engineers, this enhancement signifies an...

Google has transcended its origins as merely a search engine. It's now integrating social cues significantly influencing content exposure across various Google platforms, such as Search, News, and YouTube. This transformation demands brands to reimagine the essence of SEO in the present and future landscapes. The...

Google Search Embraces Structured Data for Forum and Profile Pages, Expanding Search Results Google's latest functionality now enables the display of "first-person perspectives from social media platforms, forums, and other communities" directly within search results by supporting discussion forums and profile page structured data. Moreover, to assist...

A successful SEO strategy needs continuous adaptation to align with your company's changes and the ever-shifting digital environment. Regular annual assessments are vital to ensuring your approach remains current and effective. This piece highlights crucial aspects—both internal and external—that demand evaluation when revitalizing your SEO strategy....

The most effective SEO strategies aren't intricate theories but straightforward, actionable ideas. No matter how many pivot tables you create, they will only rescue your progress if they yield results. Achievements stem from action, not just analysis. It's time to set aside those elaborate spreadsheets and...

Google has officially announced the completion of the November release's fourth core update of 2023. Rolling out from November 2, it swiftly followed the October 2023 core update, concluding on October 19. This recent update, initiated on November 2, wrapped up its rollout on November...

John Mueller from Google engaged in a Reddit discussion regarding discovering and resolving broken inbound links. His nuanced insight highlighted that while some broken links merit finding and fixing, others may need a different attention level.   Reddit's Inquiry on Free Detection Methods   A Reddit user inquired about...

Google Unveils Structured Data Markup for Forums and Profiles, Enhancing Search Visibility In a recent announcement, Google introduced specialized structured data markup tailored for forums and profiles. This markup is designed to facilitate the identification of creator information and forum content within search results, potentially improving...

Google intended to phase out the search console crawl rate limiter tool by January 8, 2024. This decision stems from advancements in crawling techniques that render the tool redundant, marking a shift toward enhanced crawling efficiency.   Evolution of Search Console: The Journey of the Crawl Rate...

Discovering high-potential keywords involves identifying phrases that drive relevant traffic and translate into revenue for your website. While tools like Google Keyword Planner and other SEO aids concentrate on search volume and intent, they might not directly correlate with revenue. For effective keyword selection that results...