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Author: Shilpi Mathur

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In a recent Google SEO Office Hours session, a query arose regarding the potential ranking influence of a security header. This question is more plausible than it may seem initially. Security headers such as the HSTS header play a vital role in ensuring a secure HTTPS...

Google's John Mueller dispels the "Index Bloat" theory, affirming there's no cap on indexed pages per site. In the recent Search Off The Record podcast, Google refutes the "Index Bloat" theory. The emphasis isn't on fretting about excessive indexing; instead, prioritize creating valuable pages for indexing. Recognizing and...

We understand. Conducting a technical SEO audit for website can be daunting. However, we know its crucial role in your site's performance and search ranking. Delving into every aspect of your site might seem overwhelming, yet thoroughness is vital for a successful audit. So, how can you streamline...

Google experts warn that the "site:" operator comes with limitations. For a comprehensive understanding of indexing, trust Search Console instead. The "site:" operator offers only a partial glimpse into indexed pages and cannot present a complete list. Search Console presents a more extensive and detailed indexing perspective...

Google experts warn that the "site:" operator comes with limitations. For a comprehensive understanding of indexing, trust Search Console instead. The "site:" operator offers only a partial glimpse into indexed pages and cannot present a complete list. Search Console presents a more extensive and detailed indexing perspective...

The monthly email from Google Search Console Insights holds substantial potential in comprehending your website's performance and shaping your SEO tactics. Although some might skim through the numbers swiftly, these reports offer critical insights into user interactions with your site. They reveal pivotal data that can...

In Google's latest Search Off the Record podcast, they delved into significant aspects of SEO, particularly highlighting the need for SEOs to reconsider their fixation on traffic metrics and prioritize other potentially more crucial objectives.   Is Traffic the Ultimate Yardstick for Success?   A common fallacy among search...

SEO inherently operates as a long-term digital marketing avenue, testing the patience of SEO experts and crucial stakeholders. Success demands discipline and an elevated level of expertise from professionals representing companies and clients. Emphasizing patience, discipline, and unwavering focus is paramount at this juncture. As search engines continually...

According to Google's John Mueller, incorporating semantic HTML is recommended. While it doesn't directly impact rankings, it enhances content comprehension for search engines and improves accessibility. Semantic HTML is pivotal in assigning meaning and organizing web content, aiding search engines and assistive technologies in content interpretation....

Achieving top positions on Google, Bing, and emerging search platforms demands a unique blend of search proficiency and PR finesse. In today's landscape, where brand reputation and visibility hold utmost importance, combining SEO and digital PR becomes indispensable. This piece provides insights into seamlessly integrating SEO...