Is it possible, at all, to compete with the bigger websites, who have been doing it day in and day out for year, especially when their product portfolio is the same as yours, along with the keywords you want to rank for? Short answer: yes. But as is the case with everything else, it comes with charting out a solid strategy and sticking to it diligently, but at the same time being flexible enough to adopt a more dynamic course of action in case things don’t exactly go your way. We understand the concerns associated with competing with the giants. For one, most of them enjoy the benefits of having an aged domain. We’ll say it, domain age is irrelevant. Two, most of them have a huge content reservoir. We’ll say it; it’s a bit trickier than that. And three, their backlinks are higher in numbers and quality. Well, this is where things get interesting.
How to Outrank Bigger Websites While Competing for Product Pages
Here’s some light on of the most important aspects you need to address while trying to outrank bigger websites while competing for product pages created for identical or near-identical product lines.
Make the Page Content Relevant to the Users
First things first, use images that display the product in its entirety. Not to mention the images themselves need to be of high-quality and well-lit. Next, the content needs to describe the product in its entirety in a precise manner, and it needs describe to the user how to use the product and the benefits of using it. In short, consider this your sales pitch right there and then. Write the best, creative copy to keep the user engaged. You can even use FAQs to answer further questions about the product that the user might have. Remember, content length doesn’t matter here, quality does.
Use Relevant Schema Markup for the Product Pages
Schema Markup, in short, is a code that you can add to your site’s HTML and the data generated thereof can help Google understand your website in a much better manner and therefore, display your website in the results in a more detailed and informative manner. These rich snippets, which appear on the SERP results, are a great way to get all the relevant information about your brand and products out there for the potential customers to see and appreciate without hassling too much. Make use of products, reviews, ratings, testimonials, FAQs, Pricing, SKU, descriptions etc. for schema Markup purposes.
Work on your backlinks acquisition strategy
If you can put some solid effort behind it and don’t mind the virtual and real-world leg-work, quality backlinks aren’t that hard to come by. You just need to go looking at the right places with a right mindset and a can-do attitude because backlinks or inbound links are a definite ranking factor. But before you go looking for them, you first need to sort out the ones you already have. And this is where this, Link Profile Audit Checklist for Optimum SEO Health, comes in handy. After that, you can move on to building on a solid, long-lasting, result-oriented backlink strategy and acquisition techniques. Read more here.
Work on internal links and structure for the product pages
Behind every successful SEO strategy, there is a solid structure and internal linking strategy doing your site’s bidding for you to search engines. A look at Search Console will give you a good idea on where you stand when it comes to link building for your product pages. Simply put, it needs to be, at the very least, in the top 10 pages of your website. If that is not the case, it’s time to get to work and build some. Utilise category pages, blog posts, navigation etc. in mind while building internal links while following the SEO best practices to gain a boost from internal linking structure. Factors such as user experience, link value, unique content, canonical tags, crawling and indexing etc.