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How to Outrank Bigger Websites While Competing for Product Pages

2 min read

Is it feasible to compete with larger websites consistently operating in the same niche, especially when they offer a similar product portfolio and target the exact keywords as your website? In short, yes, it is possible. However, achieving success in such a scenario necessitates the development of a robust strategy and unwavering commitment to its execution while remaining adaptable to pivot if circumstances take an unexpected turn. We fully comprehend the challenges associated with challenging industry giants. Firstly, many of them benefit from having well-established domains. We want to emphasize that domain age is not the decisive factor. Secondly, these giants often boast an extensive reservoir of content. It’s a bit more intricate than that. Thirdly, they possess a greater quantity and quality of backlinks. This is where the real opportunities emerge.

How to Outrank Bigger Websites While Competing for Product Pages

Here’s some light on of the most important aspects you need to address while trying to outrank bigger websites while competing for product pages created for identical or near-identical product lines.

  1. Make the Page Content Relevant to the Users

Let’s begin with the basics: utilize comprehensive product images that showcase the item from all angles. These images should not only be of top-notch quality but also well-illuminated.
The product description must provide a thorough and precise portrayal of the item, including clear instructions on using it and its advantages to the user. In essence, treat this as your direct sales pitch. Craft compelling and imaginative copy to captivate the user’s interest. You can also employ FAQs to address any additional questions the user may have about the product. Remember that in this context, the emphasis is on the quality of the content, not its length.

  1. Use Relevant Schema Markup for the Product Pages

Schema Markup is a part of code that you can integrate into your website’s HTML. This code generates data that aids Google in comprehending your website more effectively. Consequently, Google can present your website’s content in search results with greater detail and informativeness. These enhanced snippets, visible on the Search Engine Results Page (SERP), offer an excellent means to effortlessly showcase essential information about your brand and products to potential customers. Harness Schema Markup for various purposes, including products, reviews, ratings, testimonials, FAQs, pricing, SKU, and descriptions, to enhance your website’s visibility and user experience.

  1. Work on your backlinks acquisition strategy

If you can put some solid effort behind it and don’t mind the virtual and real-world leg-work, quality backlinks aren’t that hard to come by. You just need to go looking at the right places with a right mindset and a can-do attitude because backlinks or inbound links are a definite ranking factor. But before you go looking for them, you first need to sort out the ones you already have. And this is where this, Link Profile Audit Checklist for Optimum SEO Health, comes in handy. After that, you can move on to building on a solid, long-lasting, result-oriented backlink strategy and acquisition techniques. Read more here.

  1. Work on internal links and structure for the product pages

At the heart of every successful SEO strategy lies a robust framework, and an internal linking process plays a pivotal role in effectively communicating your website’s relevance to search engines. A quick assessment within the Search Console can provide valuable insights into your current status regarding link building for your product pages.
At the very least, your product pages should rank among the top 10 pages within your website’s hierarchy. If they don’t, it’s time to roll up your sleeves and start constructing internal links strategically. Keep key elements like category pages, blog posts, and navigation in mind while crafting these internal connections, all while adhering to SEO best practices.
Incorporate factors such as user experience, link value, unique content, canonical tags, and considerations related to crawling and indexing into your internal linking structure to reap the rewards of enhanced SEO performance.