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Google has recently launched a bundle of new features covering multiple facets of life such a dining, shopping, EV charging, wheelchair accessibility and a whole lot more. While some of these features have been up and about for some time now, at least in several...

Google’s December 2022 Helpful Content Update started rolling out on 5 December 2022 across search results. And it will take about two weeks to fully roll out. The same was confirmed by Google in a tweet, where the search engine giant also stated that the...

In the recently concluded Google’s Office-hours Hangout for November 2022, one of the viewers asked if HTTP/3 could impact SEO in positive way since it improves a website’s performance. It’s a hypothesis that has been doing the rounds off late and Google’s Search Advocate was...

Google recently published a comprehensive document on the Google Search Central Developers Blog. This document chronicles the evolution of notable ranking systems throughout Google's history, including those still actively employed and others that have either been phased out or integrated into other ranking algorithms. This...

Google recently introduced an update to its Spam Policy, incorporating a fresh clause called "Policy Circumvention." This addition was publicly shared on the Google Developers Page. Policy Circumvention empowers Google to respond to websites that persistently seek ways to evade the spam policy, engaging in...

Spiders, those elusive arachnids, have a systematic approach to their web-bound world. When something ventures into its intricate domain, they diligently inspect it. In a similar vein, achieving website indexing follows a structured process. You unveil your website, hoping that Google's web-crawling spiders will swiftly...

Backlinks as ranking factor will become less critical over time. During a recent live session of the Search Off the Record Podcast at Brighton SEO, Google's Search Advocate John Mueller, accompanied by Lizzi Sassman and guest Myriam Jessier, discussed the future of backlinks. During this session,...

On Reddit’s r/TechSEO Forum, Google’s Search Advocate John Mueller created quite a stir after he replied to a user’s query, stating search is never guaranteed. While this is not the first time a statement such as this has come from Google, it still makes website’s...

In a Reddit thread that seemed to gain traction over the last couple of days, Google’s Search Advocate John Mueller pitched in and offered his two cents. In the thread, which was about negative SEO attacks, an individual believed their website was the target of...

In the 48th Episode of Google’s Search Off the Record Podcast that was aired about 3 weeks ago, Google’s Lizzi Sassman – Tech Writer, and John Mueller – Search Relations Lead discussed at length about whether or not image filenames have any impact on a...