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When you are in dire need of staying ahead of the curve, you cannot do so by avoiding the learning curve. 2022 was a year full of learning, of making mistakes and brushing off the disappointments. 2023 is where you put all those learnings to
This year saw another flurry of Google updates, a tactic we’ve grown accustomed to, of late. There were as many as 10 officially-announced updates, and a whole lot of others that didn’t care to bother us. Besides the usual, there was a brand new update,
Not all impeccably crafted content enjoys a surge in traffic. Some lose their spark even before they see the light of day. The issue lies not in the quality of the writing but in the presentation itself. You know that old saying, “First impressions are
In Google’s 8th Annual Google for India event that concluded last week, Google unveiled a plethora of new, innovative features that are set to transform the world of search. First in India, and eventually the world over. As India moves beyond the confines of traditional
Google updated its Search Quality Valuator Guidelines on 15 December 2022. While many are familiar with the concept of E-A-T, an acronym that translates to Expertise, Authoritativeness, and Trustworthiness, Google has prefixed it with another E, which stands for Experience. The concept, according to Google,
Google is taking search to a new level. The search giant’s new feature is making it all the easier to refine search queries on the go, leading to even more relevant search results. The quality of Google’s search results is a topic that is always
