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There is no easy answer to this. There have been many instances where redesigning of websites lead to all three possible outcomes: rankings improved, dropped, and remained neutral. We are guessing it has to do a lot with whether or not the site redesign lead...
While the application of Infinite Scroll has been widely used across many social media platforms, and has been quite successful, how users take to it in the context of search results is yet to be seen. Early reports state that it seems to make for...
The need to adhere to best SEO practices has never been more important, what with the pandemic shutting down physical spaces and everybody turning to online spaces all at once. Sure, it is all opening up slowly and steadily and we couldn’t be happier about...
Google seems to be on a roll (out). While it is not uncharacteristic for Google to throw surprises our way, this was least expected, to be honest. Three algorithm updates in one month, and a confirmed Part II of the Core Algorithm Update (from earlier...
A week has gone by since we shared the story on How to Use Keywords in Content and now we have an interesting follow-up question being asked by someone and answered by none other John Mueller in Google SEO Office-hours where answers questions on everything...
It is that time of the year again when all plans are thwarted and everything seems to go haywire and people fly off the handle. Google Broad Core Algorithm Update June 2021 that started rolling out on June 2, 2021 has officially finished rollout as...
Let’s get the obvious out of the way. Yes, it can be done. Let’s get the second almost obvious out of the way. Yes, it can definitely be done using white-hat link building methods. So the question isn’t really about the ‘if’ but the ‘how’....
SEO matters. According to Forbes, SEO matters more than any of the new strategies that many business owners have come across recently. That being said, you should have a great SEO strategy as a person in the eCommerce industry. Because of the great number of pages...
It is easier said than done. But it is definitely not as hard as it looks, or reads. In today’s day and age, business success is defined by how well you do both offline and online. While businesses tend to do well with the offline...
